I’m working on a project in the mobile area. I love this moment when you just keep thinking / discussing about it.
but here is the big question? what will make the difference ?
Of course, I start to have some experience but frankly it sometimes really hard to figure out what will make that vital difference.
Here is what I’ll try to always have in mind
Insights: my marketing background has taught me that a new service has to be based on a real need or solve something. We all are lazy, we don’t use something because it’s really smart or high end technology, but only because it’s fun or it helps. Never compromise on this.
KISS (Keep It Simple, Stupid): as soon as, we have this good idea, our first temptation is to sophisticate it more and more, adding options, etc…
You should do the opposite by trying to squeeze everything that is not vital to serve your idea. that way, you will make a easy service/product to use. If I need to read the manual, you are done. To read more on this: an article of Jacob Nielsen on BBC.co.uk: Web users getting more ruthless.
User Experience: you can the best idea ever if the user experience is weak, you will fail.
that’s where the alpha and beta version is useful, getting feedback not only for the marketing trick.
A good way to illustrate this is the following: In the Internet and Mobile, the User Interface is like a windows between the consumer and your service. The clearer is your window the more you consumer is seeing your service.
Timing: I’m actually reading “the singularity is near” by Ray Kurzweil and I will quote him on this:
Most of the inventions fail not because the R&D department can get them to work but because the timing is wrong
Inventing is like surfing: you gave to anticipate and catch the wave at just the right time hope that helps.
Please, don’t hesitate to comment and share your finding
