Herve Cuviliez

YouTube is real success, it’s worldwide used but since the beginning they are struggling at one thing: be able to monetize this huge audience. Everybody look at it like a unreachable gold mine.

They tried all good (not so apparently) old recipes. Ads in our videos, very badly welcomed. Brand Channels, nobody is giving a sh.. except for some major brands like Nike.

But today the spark might have come from Nintendo and their experience WII campaign.

Take a moment to enjoy it: http://www.youtube.com/experiencewii

If you can’t take 2 mins to enjoy it here is the story:
they have reproduce youtube video page in flash, and synchronize it with the video playing in. When Marion jumps to hardly for example, the page starts to break. Whose who didn’t find out, you can play with the broken pieces.

Brilliant, they deserve the buzz going around.

Who’s next ?

Google is about to release its browser call Chrome. It’s for sure another step into the Google web domination and another hit into Microsoft business.

the good news is we gonna move a step further into the Web OS era.

But this announce make me feel sad for one reason, it’s a new threat for Firefox.

Not only because Google will have an unfair competitive advantage thru the integration of Gmail, Google search and others but mostly because 85% of Firefox revenues come from a single source: Google.

Let’s hope that’s Google won’t let them down and will continue to support this great initiative.

And you, try not to forget that it was Firefox who ends up a solo browser (internet explorer) dark age, when we will all rush to download this new toy.