YouTube is real success, it’s worldwide used but since the beginning they are struggling at one thing: be able to monetize this huge audience. Everybody look at it like a unreachable gold mine.
They tried all good (not so apparently) old recipes. Ads in our videos, very badly welcomed. Brand Channels, nobody is giving a sh.. except for some major brands like Nike.
But today the spark might have come from Nintendo and their experience WII campaign.
Take a moment to enjoy it: http://www.youtube.com/experiencewii
If you can’t take 2 mins to enjoy it here is the story:
they have reproduce youtube video page in flash, and synchronize it with the video playing in. When Marion jumps to hardly for example, the page starts to break. Whose who didn’t find out, you can play with the broken pieces.
Brilliant, they deserve the buzz going around.
Who’s next ?