The next generation of old media marketers
I had a discussion a couple of days ago with some internet marketers. I was really disappointed by their attitude regarding the mobile.
Of course, all of them will tell you that mobile is the future but in fact, they complain about the poor creativity capabilities in comparison with internet, you heard some “we are not there yet”, “mobile need few more years to be ready”,”there is no data usages”, etc…
Does that ring you a bell? the old media marketers 10 years ago when there were talking about internet.
If you recognize yourself in this, please wake up.
Mobile Age is NOW
To realize that, you need to look east (Japan, Korea, Singapore and an European exception Finland with Nokia) not as usual to USA (my opinion of USA telecom industry here), Iphone missed “rendez-vous” with Europe is another example.
+8* is a good information source for that
Then, you will realize why Google is so active with the android platform.
In a near future, their main competitor will surely be Nokia with their 40% market share (more than 300 millions handsets per year) and their Symbian platform.
I quote Tim O’Reilly in a recent post:
a platform beats an application every time.
the platform beats the application, the mobile will beat the Internet.
Who will be the next champion ? Do the maths.
