I’ve been working in the online advertising business for the past 15 years. I have always considered that we all have a part of responsibility to help our market grow.
Today in the Middle East, online media investments represent less than 2% of the total media expenditure. That is abnormally low! Therefore, there must be a fight among all the actors in the digital industry to convince advertisers to invest significantly more online.
For this exact reason, I have extended my collaboration with the Webby Awards to become an UAE Webby Awards Ambassador.
This award is known to be “The most prestigious award in the world” by the BBC. Now that “The Webbys” are in the Middle East, we can say it is a first sign of the emergence of the Middle Eastern Digital scene.
It is now our chance to show the world that the Webbys’ presence in Dubai does actually make sense! So I strongly invite you to submit your blogs, startups and your digital creations to the Webbys. You can submit it here: Enter the Webbys
The more we will be active for these awards, the more they will take the region more seriously in the digital scene. Let’s win some Webbys people!!!!